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Instagram

Instagram, Inc. · Photo & Video · 16.0y old

▲ Best #2Free + IAP
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Performance · Worldwide

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Downloads & Revenue estimates

Monthly, by storefront, with daily history

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Rating · WW

4.7★

100.9M ratings

Chart position

Rank history — US · Top Grossing

Apple's Top Grossing chart — all apps ranked by revenue (purchases + subscriptions).

Top FreeTop Grossing

Ratings count — US

29.6M

Listing

About

Little moments lead to big friendships. Share yours on Instagram. — From Meta Connect with friends, find other fans, and see what people around you are up to and into. Explore your interests and post what's going on, from your daily moments to life's highlights. Share what you’re up to and into: - Turn your life into a movie and discover short, entertaining videos on Instagram with Reels. - Keep up with friends on the fly with Stories and Notes that disappear after 24 hours. - Start group chats and share unfiltered moments with your Close Friends. - Share memories from recent events or trips in Feed. - Customize your posts with exclusive templates, music, stickers and filters. Dive into your interests. - Watch videos from your favorite creators and discover new content that’s personalized to your interests. - Get inspired by photos and videos from new accounts in Explore. - Discover brands and small businesses, and shop products that are relevant to your personal style. Some Instagram features may not be available in your country or region. Terms and Policies: https://help.instagram.com/581066165581870 Consumer Health Privacy Policy: https://privacycenter.instagram.com/policies/health Learn how we're working to help keep our communities safe across Meta technologies at the Instagram Safety Center: https://about.instagram.com/safety

Released
Oct 6, 2010
Category
Photo & Video
Content rating
12+
Price
Free
In-app purchases
Yes
WWUSGBDEJPINBR

#3latest · best #3 in 90d

OverallPhoto & Video
◆ Pro4 charts locked

See the numbers behind the rankings

  • Daily RevenueModeled in-app revenue per day, worldwide or by storefront
  • Daily DownloadsModeled installs per day, with the monthly trend
  • Top MarketsWhere it charts and earns, country by country
  • Keyword RankingsWhich App Store searches it ranks for, and where
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Developer site
instagram.com ↗

Screenshots

8
Instagram screenshot 1Instagram screenshot 2Instagram screenshot 3Instagram screenshot 4Instagram screenshot 5Instagram screenshot 6Instagram screenshot 7Instagram screenshot 8

Monetization

In-app purchases

Apple's top in-app purchases on the United States App Store · checked Oct 14, 2026

  1. 1Instagram Badge$4.99
  2. 2Meta Verified Standard$14.99
  3. 3Instagram Badge$0.99
  4. 4Meta Verified Standard$14.99
  5. 5Meta Verified Standard$14.99
  6. 6Meta Verified Standard$14.99
  7. 7Meta Verified Standard$14.99
  8. 8Meta Verified Standard$14.99
  9. 9Meta Verified Standard$14.99
  10. 10Meta Verified Standard$14.99

Prices in 29 more storefronts, new-price markers and price-change alerts come with Pro.