StrongEra (formerly Fortify) is a strength training app for women in perimenopause, menopause and beyond. It helps you build muscle and support bone health with progressive programs for home or gym.
Created by women, for women, StrongEra is built on the research behind strength training in midlife. As estrogen declines, women lose muscle and bone more quickly. Progressive resistance training is one of the best-supported ways to maintain both. StrongEra gives you a clear plan to do it safely, whether you're new to lifting or have years of experience.
WHAT YOU GET
- Programs personalized to your experience level and equipment
- Full-body workouts built around compound lifts
- Weights and reps that adapt to how each set feels
- Form videos for every exercise
- Clear line-art illustrations, with no airbrushed fitness models
- Smart exercise swaps, generated privately on your device
- Progress tracking, personal bests, streaks and workout history
- Apple Health integration
- Sessions of around 25-40 minutes
FREQUENTLY ASKED QUESTIONS
Is StrongEra a good strength training app for women over 40?
Yes. StrongEra is designed for women 40 and over who want structured, progressive strength training. Every program focuses on building muscle, supporting bone health and staying strong for life.
Does StrongEra help with bone density?
StrongEra prioritizes the training most linked to bone health: heavy compound lifts that load the spine and hips, progressed over time. It is designed to support bone strength as estrogen declines. It is not a medical treatment, so talk to your doctor about your bone health.
Is StrongEra suitable during perimenopause and menopause?
Yes. Hormonal changes in midlife speed up the loss of muscle and bone, and can affect energy and recovery. StrongEra uses full-body sessions with full rest between sets. This keeps fatigue low so you can lift with good form and give every set your best effort.
Will StrongEra help with menopause body changes?
Yes. StrongEra focuses on building lean muscle, which supports metabolic health, strength and long-term function. Over time, progressive resistance training can improve body composition.
Does StrongEra use progressive overload?
Yes. Progressive overload is built into every program. Weights and reps adjust based on how hard each set felt, so you keep progressing instead of plateauing.
Can beginners use StrongEra?
Yes. StrongEra works for women new to lifting as well as experienced lifters. Instructions are simple and every exercise has a form video. It's a great fit if you're starting later in life or coming back after years away.
Can I train at home?
Yes. Programs adapt to the equipment you have, whether you train at home or in a fully equipped gym.
Is StrongEra the same app as Fortify?
Yes. Fortify is now StrongEra. It's the same app with the same programs under a new name. If you already use Fortify, your subscription and workout history carry over.
How is StrongEra different from other workout apps?
Most fitness apps try to cover everything for everyone. StrongEra does one thing properly: strength training for women over 40. It plans every session for you, so there's one less thing to think about.
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How do I get started?
Download StrongEra and try it out free for your first 7 days. StrongEra requires a subscription (after the trial period) and both Annual and Monthly subscriptions are available. Unless you cancel at least 24 hours before the end of the free trial, you will be automatically charged a price indicated on the payment screen for a chosen subscription period. Your StrongEra subscription renews automatically at the end of each period (each month or year) until you cancel. Canceling your subscription means the automatic renewal will be disabled. However, you will still have access to all your subscription features for the remaining time of your then-current period. Note that deleting the app does not cancel your subscriptions.
