Blue Rewards

We’ve transitioned from AIR MILES to Blue Rewards, a loyalty program designed to provide real, everyday value to Canadians. With Blue Rewards, the opportunities to earn are everywhere and you can turn your everyday spending into savings. Experience enriched benefits, expanded partnerships, and a streamlined digital experience empowering millions of Members to earn more, redeem faster, and make real financial progress. Use the Blue Rewards app to: Access your digital card to scan in-store a